02 / Motion & Video
Give your message movement.
Motion design and video help an idea unfold, explain a message and carry a visual identity into time.
Discuss a motion or video brief
A message people can follow.
Movement works best when it serves the communication. The starting point is the message: what needs to be understood, what the viewer should notice and where the content will appear. From there, we can discuss an appropriate motion or video approach and the formats the brief requires.
The scope
What we can work on.
- Motion design
- animated visual elements, typography and brand graphics.
- Video production
- developing video content around an agreed message and use.
- Content variations
- adapting agreed creative outputs for relevant digital placements and proportions.
Your brief
Plan for the context.
A short social clip and a more detailed explanation have different needs. Tell us where the content will live, what source material exists and whether the identity or messaging is already defined. These details help establish the creative direction and production scope.
Purpose behind the work
What this supports
for your brand.
Reliability keeps your visual language consistent. Visibility gives your message a distinctive presence. Clarity shapes the story, while accessibility informs readable text, pacing and caption requirements in the brief.
Our approach
Clear at every step.
Understand
Clarify the message and formats
Create
develop the motion or video direction
Refine
review and refine the agreed outputs.
Good to know
Before we begin.
Can motion use our existing brand?
Yes. Existing identity elements can provide the starting point for a motion brief.
What should I include in an enquiry?
Share the intended message, channels, any existing assets and the formats you think you need. Production requirements and any filming needs must be discussed rather than assumed.
Your next step
Bring the message to life.
Share the idea, the context and the outputs you have in mind.